Capture Attention and Engage Your Visitor
First impressions count! Your website must be a high quality, entertaining, media-rich environment that attracts and engages your visitors so they
view your website. If your visitor is confused, bored, or just not interested, it doesn't matter how much great content you have... they're not staying!
Compel Immediate Interaction
Your website must have compelling content that connects with the visitor, which then invites and compels them to leave their contact information. Presenting the right amount of
pertinent information with the opportunity to receive more is an optimal way to compel visitors to interact with you.
Be Easy to Manage with No Technical Experience
Your website must be simple to manage with little-to-no technical experience required. Easy to control and quick to update - so your content,
photos and information is always fresh and up to date.
Showcase Active Listings - Whether Yours or Another Agent's
Your website must have the ability to showcase any featured properties - not just your own listings.
Include Prewritten Reports needed for Lead Capture
This is just one way to compel interaction... your website must have fantastic content that fish-hooks the attention of home buyers and sellers, so
they request more information. Offering excellent free reports is one avenue to capture leads. Using the right bait brings the right fish!
Be Professional, Clean and Personal
Your website is an extension of you online - it must present you as a professional top producer, and it should enhance your business image. There's
a good chance your online visitor does not know you, therefore your website must promote you as the agent of choice, standing out from the crowd.
In addition your website should contain these essentials...
• Unlimited Landing Pages to drive traffic to your site

• Have contact forms throughout the site to capture leads wherever a visitor views

• Immediately respond with a personalized email to a visitor who submits their info

• Have smooth integration with your MLS-IDX for home search

• Have a unique domain name with custom email addresses

• Be search engine friendly, with editable meta-tags

• Have great customer service ...your website company should offer free

assistance, prompt answers, and guarantee satisfaction to empower you as a
professional online